Marketing and Advertising:

Our Marketing Department creates effective consumer-orientated marketing strategies, from monthly promotions to high-profile national advertising campaigns in glossy magazines, newspapers and outdoor areas. Ella Baché also produces a Style Guide and assists you with local advertising and publicity.

Virtual salon website

Ella Baché have pioneered an online marketing solution being the first and only company to offer Franchise salons a new and exciting way to communicate with their customers. Virtual salons are personalised salon websites that provide customers everything they need to browse your menu of services, special offers, book appointments online and more. Salon owners are provided access to make live web updates, check user statistics and publish newsletters directly to salon subscriber lists.

Franchise Portal

This simplifies and streamlines the way we do business together. One easy-to-access location for all Franchisee services. The key benefits provided are better resources available 24/7 online.

• Better communications tools to manage your business
• Operating manuals
• Online ordering
• News alerts
• Ad templates
• National online printer
• Image library
• Integrated book online advertising campaigns
• Substantially increase franchise Virtual Salon subscriber lists
• Plus better subscriber management including mail list import function & better statistical and demographic reports.

Training and Guidance:

Our Ella Baché field team provides salons with personal assistance and training in business planning, marketing, PR and sales initiatives. They ensure salon staff are up-to-date on Ella Baché skincare treatments, therapist techniques and product knowledge. Salons are also invited to our product launches and marketing events.

Rewards and Incentives:

We recognise hard work with national incentive programs for beauty therapists, salon teams and salon owners. Ella Baché rewards salon owners with generous incentive offers such as the opportunity to receive cash rewards, training and trips away.

Business benchmarking:

Salon owners participate in a “strategic alliance” with other franchisees sharing business / management intelligence, business performance is benchmarked and best practice protocols identified by driving growth and margin strategies, greater returns and lifestyle are realised.

Annual conference

Provides business tools to improve your business and to inspire growth. An opportunity for business owners to network between themselves.

Franchise Advisory Council

The major purpose of the Council is to promote constructive, open and two-way communications between all Ella Baché Franchisees and Ella Baché management. Participate in identifying new business opportunities and in development.

Ella Baché Awards for Excellence:

The annual Ella awards in Sydney are an opportunity for therapists to shine amongst their peers. This glamorous event applauds the performance of top salons and selects individuals in each state for their outstanding performance.