Bold Women - Luv Lou

Bold Women - Luv Lou

To celebrate Bold Moves this month, we sit down and speak with the sister duo and creative minds behind luxe eyewear label Luv Lou. With an ode to designing eyewear that sees the world in endless ways, always choosing to be wild and untamed, their aim is to curate styles that are classic and timeless, with a core focus on inclusivity.

Celebrating unique shapes and styles, their timeless designs are loved by some of Hollywood’s most famous.Crediting their motivation and ambition, sisters Hayley and Jade certainly know a thing or two when it comes to making Bold Moves, backing themselves one hundred percent of the way, they have gone on to turn a side hustle into a dream career.

So, we suggest you read on, as we delve into the world of Luv Lou, and the sustainable innovations they have launching this year!

Firstly, thank you for your time today girls. I want to jump straight in and delve into your worlds. If I said the sentence, “She lived a bold life”, what does that mean to you?

“We believe this means she is a strong, powerful woman who has a made change in the world.”

Do you see yourselves as bold people?

“Yes, we both have bold traits, Hayley is boldly motivated and myself boldly ambitious. Together this allows us to take risks, tackle challenges and embrace whatever life throws at us.”

Speaking of being bold, what is the boldest move you have both ever made?

“The Boldest move we have both made was investing our life savings into our ‘side hustle’ at the time and backing our dream - Luv Lou.”

Having the guts to be bold and own your own career journey is something we admire aboutour ‘Bold Women’ did you face any setbacks when you started out?“We definitely made mistakes along the way when starting our business however this has created opportunity to grow and learn. One setback that comes to mind, is when we were trying to split our time between Luv Lou and our previous careers. This became apparent throughout the business and affected the daily running, so in turn, we made the decision to leave our careers and commit wholeheartedly to working on Luv Lou. There has been nothing more rewarding than watching LL grow.”


In the beginning you both had a vision; what gave you the courage to own your stories to the level you needed to.

“Having the courage to own our own stories stems from being in business together as partners - Jayde's vision and passion is driven in the design and creativity of Luv Lou, while Hayley has the business mindset to assist in bringing it all to life.”

We are all running a million miles per hour, do you ever feel like you have bitten off more than you can chew?

“All the time, just when we think we are on top of everything Luv Lou, our to-do lists welcome another 10 new tasks.”

What are your tips to manage that all too familiar overwhelming feeling?

“For us, it is so important to maintain a good work life balance, whether that be a morning walk or Pilates to re-set and clear our mind for the day ahead, this sets the tone, then it’s just a matter of working through a clear and realistic to-do list for the day, whilst always celebrating the small wins!”

During these crazy, and some-what unpredictable times how have you re-adapted your Business?“Covid times made us appreciate the simple things, this has been clear in business and in life, throughout lockdown we reassessed how we spent our time, energy, and money moving forward with Luv Lou.”

Collaboration is now more important than ever. How have you built a supportive tribe around you?

“In business you are not meant to be an expert in all fields so be informed by others, ask questions, and surround yourself with innovative people who inspire and strengthen you. We have been lucky enough to have always had a great support network around us of other female entrepreneurs that have assisted us in growing our business.”

Luv Lou has come leaps and bounds in the fashion industry…what’s next?Our focus for 2022 is to improve the sustainability of our business model. We are excited to be launching our first plant-based collection –‘Bloom’ in September which is 100% biodegradable, eco-friendly and recyclable.”

Lastly, if you had 20 seconds of insane courage what’s the one bold move you would make right now?

Book one-way flights to Europe and open a Luv Lou flag ship store.”

Share this article