Our story

The story of Australia’s largest skincare franchise network

Our philosophy of personalised skin care has been with us from the very beginning.

We were created by Madame Baché in Paris, 1936, a revolutionary cosmetic chemist who believed just as we are genetically different, the same holds true of our skin. Her skincare philosophy was based on the belief that "because no two skins are alike", every client’s skin is uniquely individual.

Her immense passion for skin care has laid the foundations for who we are today. We’ve carried forward Madame Baché’s philosophy of individual skin care, to provide skin diagnosis and personalised skin solutions so you get exactly what your skin needs to restore it to perfection.

We now have over 140 locations nation-wide. Every employee you meet in these stores is a trained Ella Baché Skin Therapist, and carries on the Madame Baché philosophy into the future.

Ella Baché products are not tested on animals by Ella Baché, nor on our behalf by any independent laboratories. Our company is the proud holder of the 'Personal Care with Principle Award' presented by the National Anti-Vivisection Society. The citation reads, "To Ella Baché Inc., for its compassion for animals and dedication to the public by offering credible answers for a cruelty-free world".

Our vision

At Ella Baché, we’re committed to helping women feel confident in their skin. We do this by teaching them what their skin loves, using our expertise to create personalised, expert skin solutions for maximum results without the harm.

We’re innovative, established and trustworthy, and we want our brand to be customer focused, empowering and inclusive.

Plus, we want to truly engage with our audience, whether they’re women over 40, our new audience of women in their late 20s and early 30s, college students, or potential new franchisees.