Having anticipated the March 24th Federal Government announcement to close all beauty therapy stores due to COVID-19, Ella Baché have launched Virtual Salons offering all Australians complimentary digital beauty expertise at home. The Virtual Salons will provide complimentary Virtual Skin Consults with local Ella Baché Beauty Therapists via video chat, delivering the same Salon experience and expertise at home. The Virtual Salons will also empower franchisees, salon owners and Therapists to service their local communities while also providing personalised Skin Solutions available for purchase online.
“With so many Australians in self isolation, Ella Baché have created this digital platform in anticipation of the closure of our 120 Salons nationwide. Ella Baché are mobilising our national network of expert Therapists to provide Virtual Salons to support the skin health of all Australians,” says Ella Baché CEO Pippa Hallas. Talking to the heritage of the brand, Hallas says “founder Madame Baché created the Ella Baché brand in 1936 during hard times with a focus on innovation, respect for people, leadership through trustworthy expertise and results. We will get through this together and hold onto these values to guide us.”