For over 70 years, Ella Baché has been at the forefront of Australian skincare, evolving alongside the ever-changing landscape of beauty and wellness. In 2025, the iconic skincare brand is reaffirming its commitment to A-Beauty with a bold new direction. Through their latest campaign, "In My Own Skin," Ella Baché celebrates local manufacturing, skin diversity, and next-generation innovation that speaks to every unique skin condition.
Whether you're from the sun-drenched north or the cooler southern states, Ella Baché has always been dedicated to delivering tailored skincare solutions that meet the unique needs of Australian skin.
“Ella Baché has always been more than skincare to me,” said Pippa Hallas, Ella Baché CEO “It's legacy, passion, and purpose. Founded by my great-aunt, a true trailblazer, this brand is built on knowledge, innovation, and the belief that skincare is personal. I stepped into the CEO role in 2006 to continue that mission: to empower people to feel confident in their own skin, with education and honesty at the heart of everything we do.”
A Bold New Era for Ella Baché: Innovation and Local Manufacturing
At the heart of Ella Baché's evolution is their newly expanded million dollar Manufacturing Product and Distribution Centre. This state-of-the-art facility, based in Australia, is designed to support local production, Ella Baché’s deep connection with the Australian market and drive continuous innovation in product development, ensuring that all formulations are of the highest quality and crafted using locally sourced ingredients. This commitment reflects Ella Baché’s dedication to offering cutting-edge skincare and treatments targeted to the Australian climate.
"We believe in the power of Australian-grown ingredients, innovation, and local manufacturing," says Pippa Hallas, CEO of Ella Baché. "By staying true to our heritage, we ensure the highest quality in every product. We're excited to be part of the growing A-beauty movement and to continue creating solutions that meet the needs of all Australians."
Celebrating Skin Diversity and Longevity: "In My Own Skin" Campaign
Ella Baché’s “In My Own Skin” campaign for 2025 is more than a brand refresh—it's a celebration of diverse skin concerns, longevity, and embracing skin at every stage of life. Featured in the campaign are pro-age model and grandmother Abigail O’Neill, along with rising stars Jasmine Gee and Ploy, who embody the bold, unapologetic spirit of Ella Baché.
By featuring such diverse talent, the campaign speaks to the brand's core belief that every skin is unique, and skincare should evolve with the person. The campaign encourages individuals to embrace their skin's health and take control of their beauty routine—regardless of age, gender, or skin condition.
Innovation at the Core: New Products and Treatments
In 2025, innovation continues to be at the forefront of Ella Baché’s offerings. One major upcoming release is the new Peel innovation, launching in May. This active, results-driven liquid peel is designed to kickstart skin transformation, addressing specific concerns and providing personalized skincare solutions. Available both as an at-home product and a salon treatment, this innovation will be a game-changer for those seeking professional-grade skincare.
As Ella Baché continually reformulates established products, most recently, the brand unveiled the reformulated Neobright Night Cream, a powerhouse product that brightens and nourishes the skin while you sleep. Additionally, the cult classic Floral Oil has been revitalised to offer Floral Oil Face and Body Cleansing oil. Known for pioneering Australian botanical skin solutions, the delicate reformulation combines Safflower Oil with Lavender and Rosemary oils for kin regeneration and Apricot Kernal and Ylang Ylang Oil for hydration.
Supporting Local Communities and Educating Beauty Experts
Ella Baché is not only about groundbreaking skincare but also about giving back to the community. With an extensive network of 150+ salons and a strong national franchise presence, the brand continues to support local businesses and diverse communities across Australia. In fact, one of the reasons customers love Ella Baché is the fast, convenient deliveries thanks to their locally-based manufacturing and warehousing.
Ella Baché is also deeply committed to educating the next generation of skincare and beauty professionals. The Ella Baché College of Skin and Beauty Therapy, which has been a key part of the brand since the 1960s, remains a cornerstone of its legacy. This year, the launch of the Dual Diploma of Business and Beauty equips graduates with the technical expertise and business acumen to thrive in an evolving industry.
The Power of Australian-Grown Ingredients
Ella Baché remains grounded in its heritage, with a strong emphasis on the use of Australian-grown ingredients. From Byron Bay to their manufacturing facility, Ella Baché ensures that every product is crafted with the best that Australia has to offer. The brand’s commitment to local sourcing means that they’re not only supporting local farmers and suppliers but also providing skincare solutions that are tailor-made for Australian skin types.
As Pippa Hallas puts it, “We’ve never deviated from Madame Baché's mantra that no two skins are alike. We continue to focus on product innovation that provides salon treatments and products that cater to all Australians as their skin needs change in line with social and climatic evolution.”
Confident in Your Own Skin with Ella Baché
With over 70 years of expertise, Ella Baché continues to lead the way in A-Beauty, offering innovative products, treatments, and educational opportunities that prioritize local manufacturing, skin diversity, and Australian-grown ingredients.
“Confidence isn't about perfection—it’s about showing up as you are. I was lucky to grow up surrounded by strong women in our family business, learning early on the power of backing yourself. That belief has guided me through motherhood, leadership, and life” said Pippa Hallas – CEO, Ella Baché.
Ready to be confident in your own skin? Visit Ella Baché at your local salon or online today and discover the best in Australian skincare.