In 2026, Ella Baché continues its powerful brand journey with the evolution of IN MY OWN SKIN a campaign that celebrates confidence, authenticity and the quiet strength that comes from feeling truly comfortable in your own skin.
Fronted by internationally renowned Australian model Jessica Gomes, the campaign reflects a modern expression of beauty: effortless, self-assured and deeply personal. Jessica embodies the essence of Ella Baché confident without compromise, radiant without excess, and unapologetically herself.
At Ella Baché, we believe that true beauty is not about transformation, but connection. It’s found in the way you smile, the way you hold yourself, and the way you move through the world. It’s the confidence that comes from understanding your skin and caring for it with intention.
Our Skin Solutions are designed to do more than support skin health. They are created to help you look your best, so you can feel your best. Because when you feel good, it shows. You radiate. Whether that confidence feels powerful, effortless, or simply like you, Ella Baché is here to support every version of your skin story.
The 2026 IN MY OWN SKIN campaign builds on the emotional resonance and success of the 2025 platform, reinforcing self-love as a powerful call to action. This year, the campaign evolves with fresh visual cues while retaining the trusted elements that have defined Ella Baché for nearly 90 years. The result is a creative refresh that feels contemporary yet familiar honouring heritage while embracing modern beauty culture.
Since 1936, Ella Baché has transcended generations, guided by a deep commitment to skin expertise, science and education. In 2026, this legacy is further strengthened through increased local investment in Australian manufacturing, research and innovation ensuring our solutions continue to meet the evolving needs of Australian skin.
The A-Beauty range locally made range formulated with native Australian botanicals. Designed to naturally protect, repair and nourish the skin, the range targets distinctly Australian skin needs while celebrating the power of local ingredients and expertise.
As Pippa Hallas, CEO of Ella Baché, explains:
“Investing in Australian manufacturing to drive our Australian Made product innovation underpins this year’s campaign, and lets us take advantage of unique Australian ingredient formulations to treat each individual skin.”
With the recent expansion of our state-of-the-art Manufacturing, Product and Distribution Centre, Ella Baché continues to innovate through rigorous, science-backed standards and research reinforcing our commitment to high-performance skincare, made with care.
More than a campaign, IN MY OWN SKIN is a movement. It invites you to slow down, tune in and reconnect with yourself through your skin. It’s about feeling supported, understood and confident not because you’re trying to be someone else, but because you’re embracing who you already are.
This campaign is an invitation. To reconnect with your skin. To trust in proven solutions. To embrace confidence on your own terms.
Because confidence looks different on everyone and that’s exactly the point.
Visit an Ella Baché salon and begin your personalised skin journey. Speak with our expert therapists for a professional skin diagnosis, tailored to you.