At Ella Baché, every franchise journey begins with a passion for skin, for people, and for creating something truly your own. For Emily Cox, owner of our Charlestown salon, that journey started on the treatment floor before naturally evolving into salon ownership an inspiring step for those considering their own future in the industry.
A Natural Evolution into Ownership
Before becoming the Charlestown salon owner, Emily was a highly successful skin therapist, known for her loyal client base and personalised approach to care. Over time, her vision began to grow beyond the treatment room.
“After managing the salon for many years and building strong relationships with both clients and my team, stepping into ownership felt like a natural progression,” Emily shares.
With a deep understanding of both the client journey and team dynamics, ownership became an opportunity to shape something more of an environment that truly reflects her values.
“Owning the salon has allowed me to bring that vision to life,creating an experience that feels elevated, supportive, and truly personal for every client.”
A Brand That Builds Connection
At the heart of Ella Baché is a philosophy grounded in real skin results and tailored care something that continues to resonate deeply with Emily’s Charlestown clients.
“People trust that we truly listen and personalise every treatment,” she explains.
For Emily, the most rewarding moments are those quiet transformations the clients who walk in lacking confidence and, over time, rediscover it through consistent care.
“Being part of someone’s skin journey is incredibly special. Seeing that transformation, not just in their skin but in how they feel, is why we love what we do.”
The Strength of the Ella Baché Network
Behind every successful salon is a brand that supports it. For Emily, Ella Baché provides both the structure and inspiration needed to grow with confidence.
“Education, innovation, and brand recognition are invaluable,” she says. “We’re constantly supported with training, which means we can deliver the highest standard of treatments while staying ahead of the industry.”
This foundation allows her to confidently support clients with trusted, results-driven solutions backed by a name they know and respect.
A Vision for Continued Growth
Looking ahead, Emily’s focus is clear: growth, evolution, and connection.
Over the next few years, the Charlestown salon will continue to:
● Strengthen client relationships
● Expand treatment offerings
● Invest in team development
● Elevate the salon environment
“I want to create a space where people feel comfortable, confident, and excited to visit,” she shares. “That’s always the goal.”
From in-salon experience to social media presence and community engagement, every touchpoint is considered ensuring the salon continues to thrive both online and in real life.
Advice for Future Salon Owners
For therapists considering the move into ownership, Emily’s advice is grounded in experience:
“Build a strong foundation not just in your treatment skills, but in understanding the business side too.”
Equally important is the team you build around you.
“My girls are everything. Making sure they feel supported and appreciated is a top priority.”
Ownership, she explains, is incredibly rewarding but it also requires resilience, adaptability, and a clear vision.
“Be ready to step outside your comfort zone. That’s where the growth happens.”
Where Passion Meets Possibility
And what about the energy behind the salon, the warmth and connection so often seen across their social channels?
“It really is like that,” Emily smiles. “We’re a close-knit team, and that creates such a positive, fun environment. We work hard, but we genuinely love what we do.”
That sense of authenticity is what clients feel the moment they walk through the door and what makes the Charlestown salon such a success.
Your Next Chapter Starts Here
An Ella Baché franchise is more than a business it’s an opportunity to turn your passion into something lasting. With the support of an iconic brand, a network of like-minded owners, and the freedom to bring your vision to life, the possibilities are endless.
For those ready to take the next step, Emily Cox’s journey is proof of what’s possible.
Ready to build something award-winning of your own?
To find out more, contact us here Submit Your Franchise Enquiry https://www.ellabache.com.au/pages/franchise
Alternatively, we are only ever a phone call away on 1300 845 259 or franchise@ellabache.com.au