Looking to open your own salon business? Meet Charlene, who recently opened up her first salon in Chatswood on Sydney’s North Shore. Bringing elements of a respected brand, established salon, dedicated staff, Charlene is committed to the Ella Baché philosophy and her loyal clients.
Why did you franchise an Ella Baché salon?
I've always wanted to own my salon and be aligned to a well known, trusted and respected brand. In addition being a family owned business (third generation), Ella Baché was the perfect choice.
What have you enjoyed most about it?
Meeting new and regular clients and helping them with their beauty requirements. Having a wonderful team of staff dedicated to their professions and strong network support from Head Office and our Business Manager.
How has the Ella Baché brand helped your business grow?
The Ella Baché brand is synonymous with beauty and a premium service.
Could you describe the process of getting your business set up?
I was very lucky to have found the Chatswood salon already established. To bring it up to the next level requires hardwork, commitment and a fantastic team of devoted staff that love what they do and genuinely care about our clients.
What support were you given throughout the process?
I received great levels of support from my Business Manager (Vicky Kay), National Franchise Manager (Kerri Martindale) and the excellent Marketing support from the Marketing team.
Could you tell us a bit more about the ongoing training and support you receive e.g. business management, marketing support etc?
I keep in regular contact with our Business Manager to stay ontop of upcoming promotions, marketing campaigns, customer incentives and staff KPI's. Head Office is wonderful in providing regular training and support.
Describe how it feels to develop a loyal customer base?
The clients are our priority and knowing we have regular happy, loyal clients provides the assurance and stability to enjoy owning a salon.
What's your favourite Skin Solution?
I love the latest Neobright Range for it's wonderful brightening effect, my skin just looks so luminous. It's the perfect home solution for my favourite treatment, the Brighten Me Up Facial Treatment.
Looking to open your own salon?
We're expanding our franchise network to include more prime metro and regional locations throughout Australia. So if like Charlene you are looking to buy an existing Ella Baché business, or looking to open in a new area - we would love to hear from you. Simply complete the Express Your Interest form to receive a Franchise Starter Pack, or you can call (02) 9432 5016.