Ella Baché has teamed up with P.E Nation to create a high summer campaign, celebrating the launch of NEW self-tanning lotion Great Bronze. Headed by Joy Corrigan, best known for her flawless skin and athletic physique, the partnership came about from the shared love of a healthy, active lifestyle.
The collaborative campaign highlights Great Bronze Tan and the Q4 collection, Our Sport by P.E Nation. It’s a first for Ella Baché to partner with an activewear brand to showcase the skincare excellence of their Sun & Tan range.
With a strong history of working with creative visionaries and innovation in Ella Baché’s bloodline it seemed a natural fit. At the very heart of the collaboration is Great Bronze, the game-changing self-tanner that provides a natural golden tan without sun. Tinted for an immediate sun kissed effect, the tan gradually develops a streak free tan after 1-2 hours and continues to develop into a deeper prolonged tan over time.
The energetic duo behind P.E Nation; Pip Edwards and Claire Tregoning , both share the same opinion when it comes to emphasizing that the alignment highlighted both brands outlook for summer:
“Living a healthy, active life is a part of the P.E Nation DNA, and when you look good, you feel good. That goes from your activewear to what you put on your skin. Ella Baché is a heritage skin and suncare brand and when the opportunity to work with them was presented to us, it made sense for us, as an outdoor, active brand, to jump right in!”
With safe tanning and work out wardrobes sorted, Ella Baché and P.E Nation will get you feeling and looking great this summer, the best bit? You don’t even have to break a sweat!
Great Bronze is available at Ella Baché salons, David Jones stores nationally and online here!