Celebrating Diversity in Every Skin Tone
Ella Baché, a skincare brand with a profound legacy, is set to redefine and welcome a refreshed era of Ella Baché with its latest campaign, "In My Own Skin." The campaign champions the idea that healthy skin is unique to each individual, fostering a celebration of diversity and individuality.
Championing Personalised Skin Solutions
At the core of "In My Own Skin" is a commitment to promoting a measured and supportive approach to skincare. Ella Baché is dedicated to steering individuals away from invasive procedures and encouraging them to embrace their uniqueness. The campaign emphasises the philosophy that feeling good in one's skin is a deeply personal experience, achievable through personalised care rather than drastic or even harmful measures.
A Diverse Cast Embodying the Unapologetic Spirit
Featuring an eclectic mix of models, including Bambi Northwood-Blyth, Luisa Dunn, Shimma Marie, and Vakoo, the "In My Own Skin" campaign proudly represents a diverse array of skin types and ages. This distinctive lineup embodies the unapologetic spirit of Ella Baché, highlighting the beauty in every skin type and age, and reinforcing the brand's commitment to inclusivity.
The Brand Evolution
Ella Baché CEO Pippas Hallas expresses her excitement about the campaign and working alongside some of Australia's top creative talents. Hallas emphasises the brand's dedication to empowering individuals to embrace their uniqueness, fostering self-acceptance, and encouraging everyone to truly own their skin stories. The campaign signifies not only a visual rebranding for Ella Baché but also highlights the evolving landscape of the skincare industry.
Innovation and Commitment to Skin Health
"In My Own Skin" aligns with Ella Baché's core philosophy of promoting healthy skin through personalized care rather than drastic measures. The campaign showcases the brand's commitment to innovation and remaining relevant in an industry influenced by changing consumer preferences and technological advancements. Ella Baché's 70 years of groundbreaking innovation underpin its leadership in the Australian skincare industry.
A Milestone in Redefining Beauty
Ella Baché's "In My Own Skin" campaign signifies a significant milestone for the brand, reflecting its dedication to empowering individuals to feel confident in the skin they’re in. As the campaign unfolds, it promises to inspire confidence, self-acceptance, and a renewed love for the skin we're in.